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Trick5 – Canalys says Apple Watch outsold the entire Swiss watch industry in Q4 2017 – Trick5

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Trick5 – Canalys says Apple Watch outsold the entire Swiss watch industry in Q4 2017 – Trick5

Besides luxury chocolates and a neutral geopolitical outlook, Switzerland is known for its precision timepieces. But in this day and age it would appear that smartwatches beat out Swiss watches when it comes to units sold. In fact, based on fourth quarter stats computed by market researcher Canalys and the Federation of the Swiss Watch Industry, the Apple Watch alone outsold Swiss watches in the three month period that ran from October to December.

Since Apple doesn’t release Apple Watch sales, Canalys had to estimate that over 8 million units of the Apple Watch were shipped during the final three months of 2017. Not only was that up 32% year-over-year, it also was a record number of units shipped in a single quarter by any wearable manufacturer. Meanwhile, the Federation of the Swiss Watch Industry says that it sold 6.3 million watches during the same time period, which includes the Christmas holiday. Members of the Federation include such well known global brands such as Rolex, Montblanc, TAG Heuer, Swatch and more. 

For all of 2017, Canalys estimates that 18 million Apple Watches were shipped, up 54% from 2016’s estimate. The Series 3 cellular version of the device made up 13% of the Apple Watch units shipped for 2017. For the fourth quarter, deliveries of the stand-alone model of the watch doubled sequentially to 1.6 million timepieces.

source: Canalys, FHS




Trick5 – Canalys says Apple Watch outsold the entire Swiss watch industry in Q4 2017 – Trick5

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